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Three important Web marketing techniques not being utilized by the real estate industry Marketing Articles | February 20 nike air vapormax moc pas cher , 2010



While most real estate companies understand the significance of the web, few are implementing sophisticated traffic generation and website conversion programs.


While most real estate companies understand the significance of the web, few are implementing sophisticated traffic generation and website conversion programs.The common flaw in most approaches is the failure to treat traffic efforts and website architecture and design as part of one integrated process.Todays consumer expects instant and relevant information, and that immediacy and relevancy are at the heart of Googles success.An effective web program is one that will pick up on the conversation that Google started nike air vapormax flyknit 2.0 pas cher , extend it into its own website and provide an equally relevant customer experience. Below are three areas to focus on to facilitate this process: 1) Use Pay-Per-Click Advertisinga) Make ads relevant to the search terms. The first line of your advertisement should be similar to the actual search term instead of being a brand name. For example, if someone searches for homes for sale in St.Petersburg, FL, the first line of your ad should be Homes for sale in St.Petersburg nike air vapormax off white pas cher , FL not the name of your real estate company. b) Qualify the people who click on your ads.To increase the number of clicks that turn into sales, make it clear in the second line of your advertisement what your website is about.So, under Homes for sale in Florida, make a note that this is for a real estate company focusing on selling homes in the area.Therefore nike air vapormax cs pas cher , people who are clicking on the ad are doing so because they want to buy a home in St.Petersburg,? not because they want to rent a beach house in Miami. c) This idea ties into your Quality Score.Google will assign you a score based on how successful your website is.The more people that bounce back from your website after clicking on your ad, the lower your score is. Keep this high by making it clear what your website is before people click.A high Quality Score will also help to keep the amount you pay-per-click low. d) Dont always bid on expensive, commonly searched keywords.A better idea is to bid on the less expensive nike air vapormax 97 pas cher , more obscure terms. This way, you can collect a long list of obscure keywords for the