2020 - Though the name might remind of ’90s slang, the vibe of the new Nike Alphina 5000 is pure 2000s. The look is conveyed by a bold use of a generation-defining technology, Nike Flywire. Introduced in 2008, Flywire creates a lightweight Nike Air Max 270 Femme system of support through principles inspired by the cables from suspension bridges. On the Alphina 5000, the articulation of Flywire celebrates its initial aesthetic, whether in multi-color bursts or more subdued tones. The Nike Air Max 1 Mujer shoe’s bold TPU Swoosh panel gives added dimension to the lateral side, as does the sculpted midsole. Paying homage to the classic 2000s Bowerman Series of running shoes, the sole unit is also cored out at key points and given a playful asymmetry. In combination, the shoe's elements bring a new interpretation Nike Air Max 95 Mujer to chunky athletic nostalgia. 2020 - Before “athleisure” and “dad shoe” joined our everyday vernacular, the fitness boom of the 1980s birthed the idea of the cross trainer. With it, Nike unleashed a string of bold, industry-defining designs suited for wear in the weight room, on the court and across turf. An Nike Air VaporMax Femme unintended, but swiftly realized, product of those arresting designs was a versatile adoption by the era’s musical subcultures. Introduced in 1990, the Air Cross Trainer 3 Low extends aesthetic cues from the Air Trainer SC Nike Air Max 90 Femme Rose High. It was defined by a subtle upper color scheme, accented by pops of color on the tongue and midsole — a characteristic that remains in its 2020 version. This shoe maintains a subdued tech vibe suitable for a range of daily activities.2020 - Translating the chunky look and feel of a Max Air unit to a Nike Air Huarache Femme sandal, the Nike Air Max Koko debuts for summer 2020. The women's silhouette, shape and proportion are defined by a large-volume Max Air bag and a sculpted forefoot reminiscent of Vapormax. The shoe translates to a funky, elevated, high-tech take on a summer staple. The Nike Air Max Koko is available now on nike.com. www.philwatts.co.uk 2020 - Neymar Jr. never stops inventing, refracting the harsh glare of the spotlight into a brilliant spectrum of athleticism. It’s those prismatic elements of Neymar Jr. that serve as the inspiration for Nike’s special Nike M2k Tekno Femme Homme edition Neymar Jr. Mercurial Vapor Jogo Prismático: a boot that is the embodiment of the player. A bold expression of all he brings on and off the pitch, Neymar Jr.’s latest player edition boot is packed with character. From the Ousadia (Daring) and Alegria (Joy) printed on the heels of the boot corresponding Nike Air VaporMax Womens to Neymar Jr.’s tattoos on his legs, to the boot's aesthetic nods to the dynamic 2019 Mercurial Vapor Speed Freak, this boot weaves in elements of Neymar Jr. and Nike Football history throughout its design. Also underscoring Neymar Nike Air Force 1 Mujer Jr.'s longstanding relationship with Nike, this boot highlights the stars of his first Mercurial player edition — the 2017 “Written in the Stars” Mercurial Vapor — hidden amongst the kaleidoscopic print. For the first time, Neymar Jr.’s latest player edition boot also employs his new NJR signature logo; Nike Air Huarache Womens the previous NJR logo is used as a secondary detail within the pattern.