O.C., California- Staffeln » Nike Air Max 98 Femme

In the world of sneakers, few styles last. The ones that do it are the true classics: the trends that become commodities. They are constantly used by both shoe enthusiasts and the general public. For Nike, shoes that sell units that cater to shareholders tend to be white leather shoes like the parent-friendly, kid-hating Air Monarch line and cool connoisseurs. A rare example of these sneakers that intersect both worlds is the Nike Air Force 1 in its most popular and iconic style - low cut, in white.

The Air Force 1 Low white is one of the best selling shoes of all time. A decade Adidas ZX Flux Dámské ago, sporting goods analyst Matt Powell told the New York Times that the shoe sold approximately 12 million pairs in 2005 alone, more than two decades after its debut; the shoe remains Nike's second best-seller a decade later, according to Powell. Exaggerated collaborations and limited-duration collectibles may have given AF1 a coveted level of prestige and helped spread its gospel to new generations, but drab makeups, particularly white on white, have been the ones keeping the lights on. Most shoe stores over the years.

In its introduction on the court in 1982, the creation of Nike designer Bruce Kilgore, initially only available as a top, was striking for its hiking boot-inspired cues and thick, unique sole - the first Nike Air cushioning in a shoe. hoop. The neutral white and gray palette was one of the only parts of the Adidas ZX Flux Donna shoe that played safely. Inevitably, bolder, team-colored forces would follow, as would a low cut, making Air Force 1 an even more popular choice when it hit retail on a larger scale in 1983.

Nike's initial intention was to put aside the AF1 in favor of the next style, the next technology. But the model lengthened her lifeline thanks to an extended collection of different colors, a by-product of a "color of the month" initiative fueled by a Baltimore retail cartel (Charley Rudo, Downtown Locker Room, and Cinderella Shoes) placing ambitious orders. for special makeups These exclusives made the city a destination for the Forces; Shoe tourism along Interstate 95 brought the shoe cult status to D.C. and to New York. Disappeared shortly thereafter, AF1 returned around 1986 to select East Coast stores (with a slightly altered form complete Adidas ZX 750 Femme with more regional exclusions). Rarely seen makeups could be purchased by those who know of legendary stores like Troop co-founder Teddy Held's missing location in the South Bronx, nicknamed "Jewish Man."

Big brands don't openly acknowledge him, drug Nike Air Pegasus 83 Donna dealers and scammers were the true style influencers of his day. As a result of the crack epidemic that tore through inland cities on the east coast from about 1984 to 1993, there was a large amount of expendable mass to spend. Pristine dealer shoes, swanky cars, and oversized jewelry set a new aspirational standard, one that required the amount of money that only fast life seemed to provide. Shoe prices may have recruited a good number of soldiers, and those soldiers in turn helped generate even more fanaticism in the sneakers.

The shoe has a history of very little marketing, outside of the original ads featuring NBA stars like Moses Malone and Mychal Thompson, but Nike sold it strictly in downtown markets. According to journalist Bill Brubaker and an unidentified source in a March 1991 Washington Post article, "The company ... Nike Air Max 98 Femme ships a 'special makeup' model, Air Force One, which was introduced in 1983 and is sold for around $ 80, in-town selected shops in town. "This shoe is strictly urban," said a Washington retailer. ‘It is not in the Nike catalog, but it sells well among blacks.