7 Steps to Make Your Website Your Client Attraction Magnet ECommerce Articles | September 5 Ole Miss Rebels Jersey , 2007 Copyright (c) 2007 Donna GunterWhen I started my online business in 1999, I had a website, but did very little with it, as it seemed impossible to get noticed by the search engines. My website simply ...
Copyright (c) 2007 Donna Gunter
When I started my online business in 1999, I had a website, but did very little with it, as it seemed impossible to get noticed by the search engines. My website simply served as my online brochure and I had no plan in place to drive any traffic there. Fast forward to 2007 Billy Sims Jersey , and now almost all of my clients come to me from my website. In fact, my website has brought 5 clients to my door in the past week.
My website and my Internet marketing strategies do such a good job of promoting my business that when clients contact me, it's usually to say, "I've been to your site and I've been reading the great info you provide. I know you're the one to help me. When can we get started?" Consequently, I'm rarely in the position of having to "sell" someone on the benefits they'll gain by working with me, as my website takes care of most of that for me. I think that's very cool, as I absolutely hate trying to sell myself.
What can you do to make your website your client attraction magnet? There's so much information out there about online marketing and so many directions from which to choose that it's easy to become overwhelmed and confused Whether you have a website and have been online for awhile or are just getting started on creating your Internet presence Adrian Peterson Jersey , here are the most important first 7 steps you can take to get more clients from Internet marketing and create your own client attraction magnet:
1. Domain that reflects your brand. The domain name from which you transact all of your online business should reflect your brand in some way. You can accomplish this by purchasing a version of a domain name that is the same as the name of your business or by buying a domain containing keywords relevant to your business. Before buying your business domain, make a list of keywords that someone might use to find you online. This list could include your industry, your target market or niche, a problem your target market has, or a solution that you can offer. If you've been in business for awhile, it may make most sense to simply stick with the business name you have been using rather than trying to rebrand your business online. I highly recommend GoDaddy for all domain name purchases.
2. Basic website. In order to have a website and email addresses from your chosen domain, you need to purchase a reliable hosting account for your website. At a minimum Sam Bradford Jersey , the services that you'll want in your hostingdesign package include: hosting for 1 domain, 5 GB of space, 200 GB of monthly transfer volume (tied to how many visitors your site has), 10 email accounts, 10 MB storage per email account, 247 support, and basic website statistics. Resource: I highly recommend Aaces Kyler Murray Jersey , HostMySite, and iPowerWeb for website hosting.
A very basic and attractive initial website of roughly 5 pages can be created by a web designer for as little as $350. Or, if you prefer to do it yourself, you can purchase Frontpage, Dreamweaver , or download a free HTML editor, Nvu Oklahoma Sooners Jersey , at Nvu and either build your site from scratch or customize a pre-made template. Another option is to use a hosting service that provides an online interface for website design, creation, and updates. This type of service enables anyone who's familiar with Microsoft Word to log in and create content, add images, and add pages to their very own website. The major providers of this type of service include GoDaddy, Yahoo Small Business, and 1and1 Web Hosting.
As you think about your site design and navigation Eddie George Jersey , determine the look and feel you want to convey on your site, and make your content persuasive. Remember, people visit websites because they have a problem to solve. Visitors to your website will decide to hang around and browse through your site based on how well you answer the following:
* Who am I and why am I qualified to do what I do?
* Who is my target market? What are their problems?
* Do I fully understand and offer solutions to those problems?
You've got less than 10 seconds to capture a visitor's attention. So, it's imperative that your site speaks directly to your target market and that they get a good sense of who you are and what you offer so that they can get to know, like, and trust you and eventually buy from you. If you're not clear and confuse them, they'll be leave Ohio State Buckeyes Jersey , so don't let them be distracted by pretty bells and whistles on your site. It's the content, call to action, and ease of navigation that ultimately matters in site design.
3. Call to action. Present a clear call to action that is clearly shown on every page of your site. Your primary call to action should be getting the visitor's name and primary email address by asking him subscribe to your ezine or by giving him access to a free information product like an ecourse, special report, audiovideo recording, or ebook. In order to do this, you need to purchase and learn to use email marketing software that helps you capture visitor contact information. I highly recommend aWeber for this task Ian Book Jersey , as it enables you to build, develop, and manage your online contact database.
4. Client-capturing device. The best way to obtain contact info from a visitor is to create an information product in which the content is so compelling that the visitor gladly parts with hisher name and primary email address to obtain the free giveaway. By giving you their contact information, they have become a warm lead and you can start to develop a relationship with t
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