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Is there anything to learn about how to name your web site from ... The name of your web site is ... to your success. In the physical world you can have a ... to re


Is there anything to learn about how to name your web site from www.websitesthatsuck?

The name of your web site is fundamental to your success. In the physical world you can have a difficult to remember name and overcome it with a great location, convenient parking, low prices, great quality or some combination of these. A hard to remember name may even be an advantage in some cases. A name like TCBY (which doesn't predict the service and is difficult to remember) doesn't hurt sales because yogurt is an impulse buy and success depends on foot traffic. But the Internet is different. It is better if people can remember your name!

What makes a great name? Opinions vary but here are some facts.

A great name is memorable. Perfectly memorable names include Amazon and Yahoo. Equally memorable names include www.pitneybowes (the people who make machines to put postage on letters) Cheap Karl Alzner Hat , www.fedex, and www.realty1. Amazon and Yahoo are memorable because they aren't obvious while the others are memorable because they are obvious.

Some great names are acronyms. www.ibm and www.ups prove that acronyms work just fine. But some really terrible names are acronyms too. Other acronyms are misleading (who do you expect to be at the end of www.aa? Alcoholics Anonymous or American Airlines?). In my opinion, acronyms are best reserved for people who have a billion dollars to sink into advertising and branding. Otherwise, you risk getting lost in the acronym soup.

A great name for a web site is also recognizable from the real world. In the Internet bazaar I think people still like to do business with people they have heard of and know. For instance Cheap Alexander Radulov Hat , who do you think is on the other end of www.margaritaville? And we know