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Amid China’s slowing economy and intense Adidas ZX Flux Dames competition from rivals led by ByteDance, the gaming and social media giant is no longer selling ads at the same blistering pace as it did previously. The slowdown even reached Nike Air Max 90 Damen its ubiquitous WeChat platform, which had earlier seen brands bidding aggressively for limited slots to place their ads. Tencent’s disappointing performance, together with a slew Nike Roshe Run Damen of new Nike Air Max 95 Mujer games that are just starting to earn revenue, means Tencent is still far from returning to its heyday of growth. Analysts expect the environment to remain Adidas NMD Mujer challenging at least into the second half, as the company contends with increased competition and a worsening economy.“Almost all types of advertisers are allocating Nike Internationalist Mujer some budget to platforms under ByteDance,” says Adam Xie, managing director of Hong Kong-based research firm Blue Lotus Research Institute. “There are way more supplies www.jeremyleon.fr of ad space now.”

More On Forbes: Could The Worst Be Over For China's TencentByteDance, for example, has been offering newer and more interactive ad formats at cheaper rates Nike Air Vapormax Womens through its TikTok short Nike Air Vapormax Damen video site, which now has more than 500 million active users. This has led many brands to re-think their advertising plans, just as Tencent also starts to Adidas ZX 750 Donne open up more ad space inside WeChat and its other social media sites.What also hasn’t helped has been the delayed airing of top-tier dramas. Tencent was forced Nike Air Max 720 Damen to cancel the season finale of HBO’s “Game of Thrones” for reasons that were never fully explained and several other local dramas were postponed as the regulatory Nike Air Max 2017 Damen environment became even more restrictive. Its media advertising revenues dropped 7% to 4.4 billion yuan from a year ago as the unexpected delays made some brands pull back Nike Air Max 270 Femme on spending. The absence of the FIFA World Cup this year also resulted in less sponsorship revenue.

While spending by e-commerce and some consumer goods brands remain resilient www.brucolimare.it/ on Tencent’s Nike Air Max 95 Donne platform, its ad sales from other sectors, such as gaming, has dropped by as much as 20%, Xie says. The company’s total ad sales, which account for about 20% Nike Air Presto Damen of its overall revenue, missed market expectations in the second quarter, coming in at 16.4 billion yuan ($2.3 billion). Tencent’s 16% year-over-year jump in ad Nike Air Max 95 Femme sales is a significant drop from the three prior quarters, when they were humming along at growth rates of 25%, 38% and 47%.