Service und News » To keep them focused on increasing the lifetime

To keep them focused on increasing the lifetime consumption of products and services.

The first sale takes most of the time, energy, and investment and costs four times as much as selling to an existing client. Cross-selling Cheap Cigarettes Wholesale and upselling drive innovation and open the door to deeper, collaborative client relationships, which are a good thing.

I've personally witnessed two polarized viewpoints when it comes to lifetime client value. The first is the "field of dreams" perspective. People with this perspective think, "If you do good work, your clients will buy more from you and send you referrals." This is a great model for lifestyle companies and for small business owners who want to work part-time.

The second perspective is what I call the "seasoned business builders" view. This point of view assumes that investing in marketing, branding, websites, and professional development will design client relationship and business growth that can be franchised, replicated, and sold.



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